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Malsipree

Pet Treats

Malsipree is a lifestyle brand offering healthy treats and accessories for pets and their humans. The goal was to design a calm, elevated identity that celebrates everyday rituals and shared moments of care.

Website

Services:

Product & Brand development

Client:

GoNorth

Year:

2025

Concept

The concept centers around “Done together”—the idea that self-care isn’t just for us, but something we share with our pets. The design reflects this bond through gentle visuals, soft textures, and thoughtful storytelling. It feels slow, warm, and rooted in a sense of connection.

Scope

The work included full brand development, packaging design, and visual direction. We shaped the identity from the ground up, creating a tactile, minimal look that translates across touchpoints—from printed labels to product photography—bringing the “done together” spirit to life.