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Farbror Arnes 2026

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Farbror Arnes is a Swedish ice cream brand by Triumf Glass. For this project, I developed brand guidelines for Farbror Arnes together with the packaging design for their new flavor Saltkola. The goal was to strengthen the brand identity and give the new product a modern retro look.

triumfglass.se

Services:

Art Direction

Client:

Triumf Glass

Year:

2026

Concept

The idea was to balance tradition with a more modern and premium feel. Saltkola combines sweet vanilla ice cream with salted caramel and chocolate, so the design needed to reflect that warm, rich and slightly salty character. I worked with a color palette and typography that feel friendly and nostalgic, but still clean and contemporary. The overall expression connects to summer, the sea, and simple joyful moments.

Scope

The project included developing brand guidelines with logo usage, colors, typography and visual elements to ensure consistency across touchpoints. I also designed the packaging for Saltkola, creating a clear flavor identity that fits within the Farbror Arnes family while still standing out as a new product.

Concept

Scope

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Farbror Arnes 2026

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